Without fail I get this question – What’s The Best Way To Increase The SEO On My Website? – more than any other question. Most people believe there is some secret to getting organic traffic to your website but the truth is there is no secret. The best way to increase traffic to your website is to install a blog and update it regularly.
It’s not rocket science by any stretch of the imagination but you’d be surprised how challenging that simple answer can be for most business owners, bloggers, web masters and anyone who wants to increase the organic traffic to their site.
Blogging is Hard
It’s a challenge because to update a blog regularly, at least twice a week – though more is better – is one of the hardest things most people are tasked with. Even professional bloggers like me have a difficult time keep their blog current. This happens for many reason but I suspect the number one reason is they don’t see the payoff, or ROI fast enough.
If you have a new website it’s going to take you at minimum 3-6 months before you see a decent increase in traffic, or any traffic for that matter. The reason for that is the possible mythical sandbox that many developers will tell you about. It may or may not be real but most people believe there is some truth to it.
Is the Sandbox Real?
What the sandbox is is a place used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages. In other words new sites are penalized for being new. They aren’t given any traffic from the search engines until they prove to the search engines they’ll hang around for a while.
For good reason, the average lifespan of a new blog or website is from 6 – 18 months. Why send traffic to a site that might not be around for very long.
Social Media is Hard
The good news is you can ensure your website’s survival by installing a blog and updating it regularly. News websites update several times an hour, which is why they dominate searches. Commercial websites, those selling things, don’t update as much. Most websites selling something like T-shirts or roller blade wheels update when they update their products and rarely after that. If you’re selling a product it’s important to talk about the product on your blog. It helps to then share that post on Facebook, Instagram, Twitter, Pinterest and any other social media site your audience might be. Creating a You Tube video, posting it on your website and then sharing that post on Facebook is an excellent way to increase your seo and attract some non search engine traffic as well.
Time is Money
Like I said before, it sounds really easy. And it is, except most people don’t have time to write 4 or 5 posts per week and push them to social media. AND when they do, they run out of things to write about pretty quickly. That’s usually when I get the call asking if I can take over their blogging and social media outreach.
But if you’re just starting out you may not have a budget that includes a professional blogger or social media manager and that’s usually where most websites lose their blog and any hope of great organic traffic.
Anything is Better than Nothing
It doesn’t have to be that way. Even updating your blog once a week can have a profound effect on your traffic. Of course if you aren’t seeing the results it will be hard to quantify your efforts so do yourself a favor and install Google Analytics or even utilize the stats in Jetpack on WordPress. Both will give you an idea how many people are visiting your site each day and you can track how effective your blogging is by watching your traffic.
Most of all, don’t get discouraged. Keep writing and you’ll eventually be let out of the sandbox and soon enough you’ll have more traffic than you know what to do with.