Whenever anyone asks me what they can do to market their business I always ask two questions: Do you have a website? Do you have a blog? If you don’t have a website you need one right now. If you have a website but haven’t installed the blog you’ve still got a lot of work to do.
The blog is the fuel that not only runs your website but it also is the heart of any social media outreach you do. A blog is an absolute must have if you want to increase your business.
Installing a blog is easy but updating it with new content on a regular basis can be difficult. Most people start out strong and with great intentions of updating weekly (I recommend at least twice a week) but then run out of things to say after only a short period of time. To someone who has never blogged before it looks pretty easy but any seasoned blogger will tell you that finding topics to write about is the most challenging part of the process. Especially if you’ve been blogging for a while now.
If you’re run out of things to say on your blog here are some ideas for content:
If you have a brick and mortar business promoting other businesses events is a great way to fill your blog with content and great for SEO. It also generates good will because you’re promoting a local business.
How – Tos
Whether you’re a Realtor or a book seller there is something you can teach your clientele. Create how-to blog posts about the business you know best.
What’s Going On?
Simply tell your readers what’s happening in your shop or business. If you have a sale going on, let them know. If you have a new listing tell them when it’s available to tour and how to get a private showing.
Employee of the Month
Tell your readers about the people who make your business run smoothly. Feature each employee and boast about how great they are and how much you appreciate them.
Calendar of Events
Do you offer a class in your shop? What about a customer appreciation BBQ or end of season sale? Let your customers know what to expect by posting your monthly calendar.
Infographics are pictorials of stats or easy to ready information about specific topics. There are several websites dedicated to info graphics where you can search for just the one you need. Be sure to describe the graphic since the search engines won’t know what it’s about. Also be sure to link back to the original creator of the graphic.
Project from Start to Finish
Take your readers on a virtual tour of a project you’re working on. If you’re painting the shop or gutting a house to resell it document the process each step of the way and let your readers know how it’s coming along. Take a lots and lots of pictures and use them to the tell the story. Just remember to tag the images for the search engines.
These are just some ideas for blogging material. If you have some that aren’t listed here feel free to leave them in the comments.