Wix.com is a drag and drop website builder. It offers an unlimited free trial as well as a premium service for those who want more from their website. Is Wix.com a good way to build a website? Is Wix.com a good way to build your brand? Those are good questions to consider BEFORE building a website on Wix.com or any free drag and drop website builder.

So what are the true pros and cons of using a free website builder like Wix.com? First and foremost check the fine print. There are many services out there that let you build a site, or have them build it for you, for free and as long as you pay the monthly maintenance fee you’ve got a website but stop paying the monthly fee and your website is gone which basically means you never owned that website to begin with.

Pro:

Sites such as Wix.com are easy to use and that is probably the biggest pro about these sites. They are great for those with no budget and no coding skills. They are also good for people who just need a quick website and aren’t too concerned with branding their product or service.

Con:

Wix gives you the ability to create stunning websites with their drag and drop modules but unless you choose their premium service you will have ads on your site and your domain will be a sub of theirs. It is only with their premium package that you can have your own domain name.

Pro:

Wix is easy to use, that’s its key selling point because, let’s face it, if it weren’t easy to use you wouldn’t use it.

Con:

Adding a blog is possible with Wix.com but it has no RSS function and provides little to none SEO which is a big problem as the blog is where most of your SEO will come from. Only visitors with a Facebook account can leave comments on the blog. This is a big problem if you are hoping to get much traffic to your beautiful website.

Pro:

Wix.com is now optimized for mobile devices which means the website you build will look great on a desktop, laptop and mobile device like a tablet or phone.

Con:

Templates cannot be easily switched out. If you choose one and change your mind you will have to start all over.

The bottom line is Wix.com is great for people who need a personal website that isn’t dependent on search engines for traffic. If you are in need of a professional website that looks great and can be indexed by the search engine you’re better off building a site using WordPress, Drupal or Joomla or hiring a professional to build you one.