I’ve been a Twin Cities web designer for nearly 20 years and I often get asked by website owners what they need to do to get their website ranked on the first pages of Google and other search engines. Optimizing your website or blog for the search engines is crucial but not always an easy take if you don’t know how to do it. There are so many different blogs out there on the net that you’ll quickly sink to the bottom of the search engine results pages if you don’t optimize your blog or website. Follow these seven tips below and you’ll be well on your way to high rankings.
#1 – Create the Right Permalink Structure
The permalinks WordPress uses by default are not search engine friendly. You can make this simple change by inserting %postname% instead of the default that is already there. This will successfully create URL’s that include your post name which should include your targeted keywords.
#2 – Install All in One SEO Plugin
This is a must-have plugin which allows you to specify a title, description, and the keywords for the search engines. It can really help you boost up and reach the top of the listings, whereas the standard WP installation can fall short.
#3 – Install Related Posts Plugin
Search engines love it when they get content pages that are interlinked. It also works very well for the search engines. It will automatically include links to other posts that are similar. Very convenient!
#4 – Research your Keywords
When people search, they search by keyword. It is vital that you know what these keywords are if you want to rank at the top of the search engines. Your posts should be centered around these keywords.
#5 – Include Your Keywords in the Title
In the title of your blog you need to include your main keyword. Also, include your main keyword and select others in the titles of your posts and sprinkle throughout your pages.
#6 – Make Your Blog Easy to Navigate
Easy navigation is essential for your guests and the search engines as it makes it easier for the guests. That means including your blog’s categories, recent posts (to make sure they get indexed) and pages. Easy navigation is also part of choosing a good design.
#7 – Expand the Ping List
When you make a new blog post WordPress will ‘ping’ the blog search engines. This alerts them that content on your site has changed and ready for guests to view. This can help you get indexed fast so you can start making money even faster. Do a Google search to find an expanded ping list you can include in your wp-admin so you make sure you get as many of these sites to update you as possible.
Using these seven plugins will make your job of ranking highly in the search engines easier than ever. If you’re new to blogging with WordPress then these terms may seem incredibly strange to you right now. As you study them and go over them a couple times, put them into action and it will start to feel like second nature!