Advertising on your blog is a great way to get some additional passive income and, once in place, requires little to no work on your part. However all of the different types of advertising options available can make it difficult to choose which advertising style is right for you. If you’ve been debating advertising on your blog, consider these five different options to figure out which one will work best for your individual blog:

  1. Pay-per-click: Pay-per-click advertising (or PPC) is where advertisers pay a blog owner to place a link on their site, usually based off of keywords that are relevant  to the advertising, that will send readers who click the link over to a predetermined product, service, or website. The blogger will then make a fixed rate per click based on their agreement with the advertiser.
  2. Banner ads: Banner ads are a pretty common form of advertising found on blogs. A blogger will embed the banner ad onto their site, typically above the fold of the webpage. The ads are usually relevant to the niche of the blog, and the blogger will make a small percentage of money based on the click through rate to the advertising site.
  3. Affiliate advertising: Affiliate advertising is a type of advertising where a blogger will partner up with a particular brand that is usually relevant to their particular blogging niche and display ads for that brand on their site. The blogger then makes a commission off of the number of viewers who click through to the retailer’s website.
  4. AdSense: AdSense is a type of advertising program that is run by Google. By implementing AdSense onto your site targeted ads will appear that are relevant to the site’s content. The blogger then makes a small amount of money, either through the number of clicks on the ad or the number of impressions, depending on the type of AdSense contract that is in place.
  5. Selling advertising spots:Bloggers can also choose to sell advertising spots to advertisers, allowing the blogger to control the type of advertising that is shown and who is doing the advertising. To sell ad spots bloggers will need to provide potential advertisers with site statistics, daily page views, etc. to show that their advertising dollars will be put to good use.

Each form of advertising has its own distinct advantages and disadvantages, and is completely subjective to what the blogger is looking to obtain from the ads. Whichever route you choose, however, will inevitable result in a little extra cash for doing what you love most: blogging.